We Are Alta Beverage Group Pioneering Spirits since 1985
‘Spirits Elevated’ encapsulates our company’s ethos of elevating experiences and setting new standards of excellence since our establishment in 1985. This tagline, “Spirits Elevated,” reflects our commitment to crafting exceptional beverages and uplifting spirits and enhancing moments of enjoyment for our customers. Since our inception, we have been pioneers in our industry, leading with innovation, creativity, and a relentless pursuit of quality. This phrase signifies our dedication to continuous improvement and our unwavering ambition to shape the future of the beverage industry.
The boots on the groundAlta Beverage Group Team
Don Dixon
Donald Douglas Dixon is from a family with an aviation legacy. He began his career in high school, marketing airplanes and eventually selling corporate jets to Fortune 500 corporations. He has experience in aircraft acquisition, financing, trust account formation, leasebacks, and aircraft management. Mr. Dixon has worked as Vice-President of Sales for Midwest Aircraft Corporation of Chicago, a full-line Cessna, Aerostar, Aero Commander, and Mooney Aircraft dealer. He also served as VP of Sales, Corporate Jets Division, for Churchill Aeronautical Group of Indianapolis, Indiana, and Houston, Texas, and was President of Aviation Services International, an aircraft leasing firm based in Dublin, Ireland. Mr. Dixon has been involved in trustee, leasing, management, and tax consulting, with over 2000 aircraft under management.
In 1985, Don acquired a beer, wine, and spirits distributor located in Texas, which has now become Alta Beverage Group, a beer, wine, and spirits importer and exporter. Alta Beverage Group and their distillery partners Frank-Lin Distilleries of California, Gulf Coast Distilleries of Texas, Distillery partners in Ireland, England, and France produce over 1,800 brands with sales in over 150 countries. They offer private label formulation, development, trademarks, marketing, promotions, and turn-key designs for distilleries.
Rob Fabry
Robert Fabry is a seasoned professional with more than 30 years of experience in various business roles such as marketing, management, operations, human resources, and executive search. For the past two decades, he has been associated with Prince, Perelson and Associates, a regional boutique search firm operating in the Intermountain West. Mr. Fabry was responsible for establishing and growing the firm’s IT team to take advantage of Utah’s thriving technology market. As a result, the team has flourished, and the company is currently enjoying its best year yet in its 23-year history.
In his new role, Mr. Fabry will oversee the day-to-day operations and administrative functions of the corporation. He will also contribute to the development and implementation of the company’s business strategies going forward.
Brian Kulpaca
Mr. Kulpaca earned a Bachelor of Science degree in Finance from Arizona State University and has successfully established a real estate and real estate investment business over the last 25 years. He also worked as a Contract Specialist at L-3 Communications, where he played a vital role in risk assessment, product pricing, and profitability for numerous high-profile projects and products.
In his new role, Mr. Kulpaca will be responsible for product procurement and will assist in developing .
Ava Xing
Ava Xing is the President of RAD Beverage International Guangzhou. She previously worked as the Deputy Director of Advancement & Government Relations at the American International School Guangzhou and as the Director of Events & Government Relations at the American Chamber of Commerce Guangzhou. Ava also has experience in setting up Chinese companies through China Consulting, and ensuring compliance with import/export documents and China Customs and Tax Bureau regulations.
Her career focus is on Chinese business and Chinese government relations, as well as product development and operations management in the fields of business and advertising. Ava has a proven record of successful problem solving in both the USA and China, with highly developed skills in continuous product and profit improvement. She is successful in uncovering opportunities, establishing new goals, creating achievement plans, marshalling resources and managing through to completion.
Ava’s qualifications include extensive professional experience in developing and launching new products, living and working in China, managing relationships with the US and Chinese Governments at the local, city, provincial and state levels, and establishing strong business and government relations in both the USA and China. She also has experience in developing new applications for existing products, as well as hiring, training and team-building.
Ava is a member of the American Chamber of Commerce (Guangzhou) since 2005.
Daniel Benefield
Daniel is experienced in China compliance for new brands and product requirements for the China Food and Beverage Bureau and the CRN, import/export documents and clearance for China Customs and Tax Bureau, risk management and China consulting, and setting up companies in China/Asia. His career focus has been on China business, risk management, food and beverage, engineering, product development, manufacturing and operations management in the fields of business, printing, advertising/marketing, hi-tech manufacturing, commercial construction and building maintenance. He has a proven record of innovative leadership, successful problem-solving and managing leading-edge technology in the USA, Taiwan and China.
Daniel is highly skilled in continuous product and profit improvement, especially successful in uncovering opportunities, establishing new goals, creating achievement plans, marshaling resources, and managing through to completion. He has extensive professional experience, including marketing and advertising both in the USA and China, extensive food and beverage experience in both the USA and China, implementing ISO9000 Quality Systems, developing and launching new products, running large production facilities, improving manufacturing to Six-Sigma standards, living and working in Asia for over 22 years, managing relationships with the US and Chinese governments, developing new applications for existing products, hiring, training and building teams, and sourcing and purchasing globally.
Daniel has held various leadership positions in professional affiliations, including Vice President, President, Executive Director of CABA (Chicago) Chamber of Commerce from 1981-1984, and he is currently a member of the American Chamber of Commerce (Shanghai and Guangzhou).
Michael Koerbler
Mike Koerbler brings 35 years of invaluable expertise in sales and finance to Alta Beverage Group. Widely recognized as the ‘Swiss Army knife’ of our team, Mike’s versatile skills and strategic insights have played a pivotal role in driving our success. With a proven track record of navigating complex financial landscapes and cultivating strong client relationships, he is instrumental in our growth trajectory. Mike’s dedication to excellence and his ability to adapt to evolving market dynamics make him an invaluable asset to our organization.”